Notice anything new around here?
The Balanced Company is now Strong By Sarah.
Nothing like a name change within the first three month of business.
Know that saying “all is fair in love and war?”
I don’t necessarily agree. Love and war both involve compromise and sometimes, you have to compromise in the name of preventing a war.
About a month ago, I received a direct message on Instagram, informing me that I couldn’t use ‘The Balanced Company’ as this particular company had been using it for a long time. Of course, my feathers ruffled a bit and I considered all the ways I could rebuttal before doing the smart thing and putting my phone down for a bit.
That’s my general approach when I receive a message in any form that needs a response, particularly if the message itself annoys me or makes me roll my eyes – walk away, let the dust settle, and come back to it with a fresh outlook. My responses are always far more diplomatic when I take that approach.
And so, I ignored the message for a few hours and went about my day. When I returned to it, I agreed to change my company’s name, which is not how I initially planned to respond.
You see, I didn’t need to change my company’s name.
When I launched The Balanced Company, I did my research. Google told me there was an online boutique with a similar name, but they didn’t use the URL, and only had an Instagram account which hadn’t been updated since July 2018. I took it further, however, and checked the legal side of things – no LLCs, no trademarks. According to “my people,” we were good to go.
I could have pushed back. I could have said “no, sorry, I’ve legally claimed the name and bought the URL, I’m not changing my name.” But this person has been working on their hustle for three years and ultimately, I decided to compromise. Being right isn’t always about having the right answer. It’s sometimes about doing the right thing and in my view, while I was legally in the right to keep my name, it wasn’t the right thing to do.
Strong By Sarah was a name I considered when developing The Balanced Company. You may even remember an old program I offered by the same name (a new and much improved version is coming soon!). It’s a name that more than reflects this brand and its purpose – to help women create strong, balanced lives through fitness and food, without sacrificing wine nights or dessert.
Re-branding happened to coincide with my enrolling in Annie Miller’s FitsPRO Foundations course (which I highly recommend to all of you fitness entrepreneurs out there) and we were challenged with developing our brand values, something I probably should have done a while ago if we’re all being honest.
And so, as I announce the change of The Balanced Company to Strong By Sarah, let me also introduce you to Strong By Sarah’s Brand Values:
Strong By Sarah’s Brand Values:
- Authenticity: Strong By Sarah is committed to serving others authentically, sharing authentically, and showing up authentically, both online and in real life.
- Community: Strong By Sarah will provide a supportive and welcoming community for any and all women that want to be a part of it.
- Integrity: Strong By Sarah will always act with integrity, which includes a commitment to clients, showing up, and honoring our word.
- Challenge: Strong By Sarah is dedicated to challenging the idea that food has to be restricted and fitness programs intensive in order to achieve results.
- Boldness: Strong By Sarah will help our clients approach health, wellness, and change with boldness, even when we’re not quite sure what’s on the other side.
And there you have it – Strong By Sarah.
A health and fitness brand dedicated to helping women sort through the bullshit and reach their goals without sacrificing their favorite foods or hours to the gym.
I don’t quite have it all together. I don’t love my branding, but I like it well enough to toss it out there – done is better than perfect, and you can always change your fonts and colors later. You have to start somewhere – in fitness and in business – and if you read my ‘You’ve Got 90 Days’ post on my personal website, you’ll know I’m not willing to keep waiting around.
Done is better than perfect.
Some movement is better than no movement.
Now, let’s all go get strong.